LoadingLoadingLoadingLoadingManage clubs, events and commercial sport with professional rigour
Online only
The global sport industry combines passion with complex commercial, operational and integrity challenges. This MSc develops managers for clubs, federations, agencies, events and sport-tech firms. You will study sport economics, branding and fan engagement, finance and sponsorship, events operations, governance and media rights. The capstone is a strategic initiative for a real or simulated sport organisation assessed by faculty and industry reviewers.
Edinburgh's sporting culture and international online cohort provide dual perspectives: community sport and elite commercial ecosystems. Integrity, inclusion and athlete welfare are core — not electives.
Faculty spotlight
Faculty with club commercial and major-event experience lead case studios; governance specialists cover integrity systems.
Study online
Tuition is free. Examinations are free. There is no exam fee. Study from anywhere in the world.
| Code | Course | Credits · hours |
|---|---|---|
| SPM501 | Sport Industry Economics & Business Models Industry structure and business model architecture in sport.
| 3 |
| SPM502 | Sport Marketing, Branding & Fan Engagement Brand and fan relationship systems for sport properties.
| 3 |
| SPM503 | Sport Finance, Sponsorship & Revenue Models Revenue architecture and sponsorship valuation.
| 3 |
| SPM504 | Research Methods in Sport Management Research designs for sport management projects.
| 3 |
| Code | Course | Credits · hours |
|---|---|---|
| SPM505 | Event Management, Stadium Operations & Safety Planning safe, excellent major and matchday events.
| 3 |
| SPM506 | Sport Law, Governance & Integrity Governance structures, integrity threats and legal frameworks.
|
| Code | Course | Credits · hours |
|---|---|---|
| SPM601 | Diversity, Inclusion & Sport Development Policy Inclusion and community sport development frameworks.
| 3 |
| SPM602 | Strategic Leadership in Sport Organisations Leadership, culture and strategy execution in clubs and federations.
|
Modules are assessed through a published mix of coursework, applied projects, and examinations. Exam windows are announced in advance so students in other time zones are not forced into overnight sittings. Alternative arrangements are available where documented.
The published duration is 18 months. Teaching language: English. Actual time-to-complete depends on mode and any recognised prior learning.
This is a fully online award. You study from your country. No student visa and no campus relocation are required.
Degree tuition for this award is published as £0 / tuition-free on the online pathway. Examination or administrative fees may apply at checkout — never an annual tuition invoice. Check the Fees page for any extras.
Requirements are grouped on this page (academic, English, documents). Equivalent qualifications are considered. English may be waived after prior English-medium study.
Assessment is typically a mix of coursework, projects, and examinations. Doctoral awards include a thesis or dissertation and an oral examination. Details sit in the programme specification and module outlines.
Recognition of the award for local employment, professional licence, or ministry attestation is decided by your employer or regulator. African Future University publishes verification pages for certificates. We do not claim automatic equivalence in every country.
Start an application on this website. Progress is saved from the first step. Admissions: admissions@afutureuni.com.
Recognised & Accredited
| 3 |
| SPM507 | Athlete Pathways, Performance Support Systems Pathway systems and multi-disciplinary performance environments.
| 3 |
| SPM508 | Media Rights, Digital Content & Global Sport Broadcast rights, content strategy and globalisation of sport.
| 3 |
| 3 |
| SPM603 | MSc Sports Management Capstone Strategic initiative with commercial, operational and integrity analysis.
| 6 |