Certificate

Graduate Certificate in Digital Marketing

Master SEO, social, analytics, and campaign strategy in one term

Online only

9 months15 creditsEnglish

Begin your application Explore programme

Graduate Certificate in Digital Marketing

Overview

Digital marketing evolves faster than any textbook can track. This graduate certificate delivers current, practitioner-led training in search engine optimisation, paid social advertising, email automation, and marketing analytics. Each module includes a live campaign you run for a real small business or NGO client. Upon completion, you may transfer credits toward the AFU MBA or MSc programmes.

You will run a live campaign for a small business or NGO client with budget accountability. GA4, Search Console, and Meta Ads Manager are taught with current platform interfaces. Credits may transfer toward the AFU MBA or MSc programmes.

Who This Programme Is For

Career switchers entering marketing from other fields
Founders managing their own growth channels
Communications officers upskilling in digital analytics

Faculty spotlight

Agency founder Sofia Ramirez teaches paid media; Dr. Marcus Chen covers analytics storytelling for executives.

How you can study

Digital only

Study online

100% tuition-free online

Every programme can be completed fully online with zero tuition fees — study from anywhere in the world.

✦ Tuition: £0 / $0
✦ Course exams from $60 — 95% sponsorship rate
✦ Learn from anywhere · Live online seminars

Apply online →

What You Will Learn

Build integrated digital campaigns across search, social, and email channels
Configure Google Analytics 4 and interpret conversion funnels
Create content strategies aligned with brand voice and SEO best practices
Manage advertising budgets on Meta, Google, and LinkedIn platforms
Report marketing ROI to stakeholders using dashboards and clear narratives
Produce a client-ready campaign report with ROI narrative
Build content calendars integrated with SEO keyword research

Curriculum

Certificate Modules

Code	Course	Credits
DM401	Digital Marketing Strategy & Planning Digital Marketing Strategy & Planning — core module covering foundational concepts, applied practice, and formal assessment on this degree pathway. Core concepts and frameworks in Digital Marketing Strategy & Planning Theory applied to contemporary organisational cases Methods, tools, and professional standards Ethics, risk, and responsible practice Assessment: coursework, exam, or applied project	3
DM402	Search Engine Optimisation & Content Search Engine Optimisation & Content — core module covering foundational concepts, applied practice, and formal assessment on this degree pathway. Core concepts and frameworks in Search Engine Optimisation & Content Theory applied to contemporary organisational cases Methods, tools, and professional standards Ethics, risk, and responsible practice Assessment: coursework, exam, or applied project	3
DM403	Paid Media & Social Advertising Paid Media & Social Advertising — core module covering foundational concepts, applied practice, and formal assessment on this degree pathway. Core concepts and frameworks in Paid Media & Social Advertising Theory applied to contemporary organisational cases Methods, tools, and professional standards Ethics, risk, and responsible practice Assessment: coursework, exam, or applied project	3
DM404	Marketing Analytics & Conversion Optimisation Marketing Analytics & Conversion Optimisation — core module covering foundational concepts, applied practice, and formal assessment on this degree pathway. Core concepts and frameworks in Marketing Analytics & Conversion Optimisation Theory applied to contemporary organisational cases Methods, tools, and professional standards Ethics, risk, and responsible practice Assessment: coursework, exam, or applied project	3
DM405	Digital Marketing Capstone Campaign Digital Marketing Capstone Campaign — core module covering foundational concepts, applied practice, and formal assessment on this degree pathway. Core concepts and frameworks in Digital Marketing Capstone Campaign Theory applied to contemporary organisational cases Methods, tools, and professional standards Ethics, risk, and responsible practice Assessment: coursework, exam, or applied project	3

Career Paths

Digital Marketing Manager
SEO / Content Strategist
Social Media Manager
Growth Marketing Specialist
Freelance Marketing Consultant

Programme Highlights

Live client campaign as summative assessment
Google Analytics 4 and Meta Blueprint-aligned content
9-month part-time schedule for working marketers
Credits stackable toward MBA or MSc
Taught by agency founders and in-house CMOs
Nine-month part-time schedule alongside full-time work
Live client capstone — portfolio piece for job applications

Admission Requirements

Bachelor's degree or three years of relevant professional experience
Brief statement of interest (250 words)
English proficiency: IELTS 5.5 or equivalent

Recognised & Accredited

Ready to begin?Graduate Certificate in Digital Marketing

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Overview

What You Will Learn

Build integrated digital campaigns across search, social, and email channels

Configure Google Analytics 4 and interpret conversion funnels

Create content strategies aligned with brand voice and SEO best practices

Manage advertising budgets on Meta, Google, and LinkedIn platforms

Report marketing ROI to stakeholders using dashboards and clear narratives

Produce a client-ready campaign report with ROI narrative

Build content calendars integrated with SEO keyword research

Curriculum

Certificate Modules

Code	Course	Credits
DM401	Digital Marketing Strategy & Planning Digital Marketing Strategy & Planning — core module covering foundational concepts, applied practice, and formal assessment on this degree pathway. Core concepts and frameworks in Digital Marketing Strategy & Planning Theory applied to contemporary organisational cases Methods, tools, and professional standards Ethics, risk, and responsible practice Assessment: coursework, exam, or applied project	3
DM402	Search Engine Optimisation & Content Search Engine Optimisation & Content — core module covering foundational concepts, applied practice, and formal assessment on this degree pathway. Core concepts and frameworks in Search Engine Optimisation & Content Theory applied to contemporary organisational cases Methods, tools, and professional standards Ethics, risk, and responsible practice Assessment: coursework, exam, or applied project	3
DM403	Paid Media & Social Advertising Paid Media & Social Advertising — core module covering foundational concepts, applied practice, and formal assessment on this degree pathway. Core concepts and frameworks in Paid Media & Social Advertising Theory applied to contemporary organisational cases Methods, tools, and professional standards Ethics, risk, and responsible practice Assessment: coursework, exam, or applied project	3
DM404	Marketing Analytics & Conversion Optimisation Marketing Analytics & Conversion Optimisation — core module covering foundational concepts, applied practice, and formal assessment on this degree pathway. Core concepts and frameworks in Marketing Analytics & Conversion Optimisation Theory applied to contemporary organisational cases Methods, tools, and professional standards Ethics, risk, and responsible practice Assessment: coursework, exam, or applied project	3
DM405	Digital Marketing Capstone Campaign Digital Marketing Capstone Campaign — core module covering foundational concepts, applied practice, and formal assessment on this degree pathway. Core concepts and frameworks in Digital Marketing Capstone Campaign Theory applied to contemporary organisational cases Methods, tools, and professional standards Ethics, risk, and responsible practice Assessment: coursework, exam, or applied project	3

Programme Highlights

Live client campaign as summative assessment

Google Analytics 4 and Meta Blueprint-aligned content

9-month part-time schedule for working marketers

Credits stackable toward MBA or MSc

Taught by agency founders and in-house CMOs

Nine-month part-time schedule alongside full-time work

Live client capstone — portfolio piece for job applications